AI Insights · Timothy · April 2021
Top 5 iOS Film & Television Apps in Latin America: Q1 2021 Performance
A Sensor Tower analysis reveals the latest trends for the top five Film & Television iOS apps in Latin America for the first quarter of 2021. The report showcases download figures, revenue, and active user metrics.
In the first quarter of 2021, the Film & Television category on the iOS platform saw significant activity in Latin America. Data from Sensor Tower provides insights into the performance of the top applications in this segment.
Disney+ experienced a downward trend in both downloads and revenue throughout the quarter, with downloads dropping from 598K to 148K and revenue decreasing from $554K to $438K. Weekly active users also saw a decrease from 3M to 2.4M.
Netflix, on the other hand, maintained a stable revenue base, ranging from $198K to $171K, despite a slight decline. Downloads for Netflix fluctuated, with an initial drop from 246K to 163K, followed by a rise to 191K towards the end of the quarter. The platform's active users showed resilience, maintaining above 10M, with a notable increase to 11M in the last week.
Amazon Prime Video showed variability in its performance, with revenue peaking at $83K and dipping to $61K before rising again to $73K. Downloads for the app saw a peak of 132K in early March, but overall maintained a steady trend around 100K. Active users hovered around 1.1M throughout the quarter.
Globoplay: Novelas, séries e + had a remarkable quarter with a significant spike in revenue, jumping from $156K to $321K, largely attributed to a remarkable week in January where it hit $454K. Downloads also saw a dramatic increase from 26K to 253K in late January, stabilizing around 84K by quarter's end. Active user count for the app surged from 678K to over 1.4M.
Rave - Watch Party, while not generating revenue, saw a steady increase in downloads from 29K to 43K and active users from 300K to 385K, indicating a growing interest in social viewing experiences.
For more detailed insights and data, readers can explore Sensor Tower's comprehensive analytics. The trends of these top Film & Television apps in Latin America reflect the dynamic nature of the market and user engagement with digital entertainment platforms.